Creative Marketing Specialist
I worked with RawPaw to design a limited-edition T-shirt for their “World Wide Web” collection. I also created and promoted campaign videos on social media, helping boost visibility and engagement.
Design Process
Explored 90s-2000s web aesthetics and remixed vintage software elements, grayscale imagery, and fragmented typography into a collage-style design that reflects the chaotic yet comforting nature of early web culture.
“Fish the Web” Launch Video
Rather than a traditional product promo, I leaned into aesthetic storytelling—letting the visuals and motion echo the tone of the shirt design.
Discount Reel
This reel is built on the original “Fish the Web” theme—using the idea of fish swimming through digital space as a metaphor for catching deals online. I wanted the motion to feel playful but intentional, like navigating a weird corner of the internet.
Final Campaign Post
I created a scarcity-driven final campaign using Y2K Windows dialog box aesthetics with a bold red "BUY NOW!!!" CTA to drive urgent conversions while maintaining nostalgic brand consistency.
