La Nuit Calme
I led a cross-functional initiative to redefine the fragrance category for L’Oréal. My focus was on Transformative Olfaction: the idea that scent is a functional tool for mood regulation and identity performance.
Executive Summary:
A luxury brand activation reimagining fragrance as a therapeutic ritual. Partnering with Yves Saint Laurent, we curated an immersive retreat featuring icons. The centerpiece of the experience was the debut of La Nuit Calme, a custom-formulated scent engineered with a signature "icy-cold" effect to facilitate emotional restoration and sensory grounding.
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The Olfactory Narrative:
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Top: Yuzu, Lavender, Menthol Acetate | The Cool Down
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Heart: Clary Sage, Orange Blossom, Fig Nectar | The Grounding
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Base: Black Tea, Ambergris, Bourbon Vanilla | The Stillness
Technology, Budget & Feasibility
Diffuser chambers are designed to regulate fragrance intensity, airflow, and temperature, guiding guests through a multi-sensory journey while maintaining accessibility through touch-free and sensory-conscious design. With a pilot investment of under $20,000, the concept remains cost-efficient, generating revenue through ticketed experiences and fragrance pre-orders.
